Customer Experience in the Manufacturing Industry

Mirka developing new digital sales and self-service touchpoints

In B2B or B2C the demands on CX are likely the same, but can industries learn from each other - and if so, how far?

Purchasers from the manufacturing industry want professionally experience on online shopping platforms as they have from their private buying. How can such an experience be implemented in the manufacturing industry and what are the main challenges? 

Mirka - the largest manufacturer of flexible abrasives in Scandinavia and one of the largest abrasives manufacturers in the world will share experiences together with their partner KPS.

The gaps, challenges, and successes, that Mirka is embracing with strategic vision to position itself with a seamless CX in the manufacturing industry are what we discuss in this webinar.

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